Unit II Essay
Establishing a culture of sound business ethics within an organization is challenging, to say the least. Companies that
market products that are not considered to be “healthy” for consumers have additional challenges. research a company that markets “unhealthy” products. Examples might include tobacco or alcohol companies but
these examples are not all-inclusive. Respond to the following questions.
1. Briefly describe the company and its product and the ethical dilemma associated with the production and distribution
of its products.
2. Describe how the perception of the product differs within cultures both within the United States and globally.
3. How has this company handled the ethical implications of its product with a focus on social responsibility, integrity and
4. Explain how leadership within the organization can instill a culture of ethics within the marketing department as they
strive to advertise a product that is not healthy for the customer.
Your response should be a minimum of two double-spaced pages not including the title and reference pages. You are
required to use at least one peer-reviewed source. Referenced sources must have accompanying citations complying with
In the case of the Coyote and Road Runner, one might question the ethics of the two characters’ behaviors. Identify an organization that you have worked for or know about that has successfully implemented a culture of ethical business behavior. Alternatively, identify one that has not successfully implemented a culture of ethical business behavior. Discuss how leaders in those businesses have or have not accomplished this initiative.